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Effects of the Industrial Revolution on Wisconsin

Wisconsin is known as the “toilet paper capital of the world,” largely thanks to the combination of its abundant natural resources and the results of new technology and innovations that emerged during the Industrial Revolution. This period profoundly impacted the state’s landscape and shaped its society and economy.


The Industrial Revolution was a period of rapid industrialization and technological advancements that started in the 18th century and had a profound impact on societies and economies around the globe. While commonly associated with major industrial regions such as England and the northeastern United States, the effects of the Industrial Revolution were also felt in other parts of the world, including the state of Wisconsin.

Early Days of Industrialization in Wisconsin

Even though Wisconsin was not one of the primary hubs of the Industrial Revolution, it still experienced significant changes during this period. In the early 19th century, the state’s economy was primarily agricultural, with farming and lumbering being the dominant industries. However, as the Industrial Revolution gained momentum in the United States, Wisconsin saw the emergence of new industries and technologies that would shape its future.

One of the key factors that drove industrialization in the state was its abundant natural resources, such as timber, water, and minerals, that fueled the growth of the lumber, mining, and manufacturing industries. Its major waterways, including the Great Lakes and the Mississippi River, facilitated transportation and trade, making bringing goods to other regions easier.

The Emergence of New Manufacturing Industries

Thanks to abundant natural resources, Wisconsin’s manufacturing sector began to flourish during the Industrial Revolution. New industries such as paper and pulp, tanneries, breweries, meat packing, and steel production emerged, providing employment opportunities, driving economic growth, and encouraging urban development.

Cities like Milwaukee, Sheboygan, and Green Bay became critical industrial centers, with factories and mills springing up along their rivers and harbors. Manufacturing growth also led to transportation infrastructure development, including railroads and canals, which further connected Wisconsin to national and international markets.

Effects of Industrialization on Society and Labor

As the number of factories and mills in Wisconsin multiplied, urbanization increased, and a new working class emerged. Many people moved from rural areas to cities, searching for factory employment opportunities, leading to changes in population density, demographics, and living conditions.

Factory work often required long hours, low pay, and harsh working conditions. This eventually led to labor disputes and the rise of unions to advocate for workers’ rights. The working class faced challenges such as child labor, unsafe working conditions, and lack of job security. However, labor movements and organizations at the time fought for improved wages, working hours, and safety regulations, leading to important labor reforms in Wisconsin and the United States.

Technological Advancements and Innovations

The Industrial Revolution was also marked by significant technological advancements that transformed industries and improved production processes in various sectors. In Wisconsin, innovations played a crucial role in the evolution of industries such as paper and pulp, tanneries, and breweries.

Inventions such as the Fourdrinier machine, a paper-making machine, revolutionized the paper industry and made Wisconsin one of the country’s central paper-producing states. Additionally, the introduction of steam-powered machinery in factories increased production efficiency and expanded the scale of manufacturing. New technologies and innovations also led to the development of new products, creating opportunities for entrepreneurship and even more economic growth.

Environmental Impacts of Industrialization

While many reaped the benefits of new technological advancements, the dramatic increase in manufacturing processes significantly impacted the local environment. In Wisconsin, the logging and mining industries led to deforestation and soil erosion, causing ecological disruptions and affecting wildlife habitats. The growth of cities and industries also led to air and water pollution, which posed challenges to public health and environmental sustainability.

Over time, conservation measures, such as reforestation and sustainable logging practices, were implemented to address deforestation and preserve natural resources. Regulations were implemented to control pollution from factories and protect water quality. Today, Wisconsin continues to prioritize environmental conservation and sustainability in its industrial practices, with regulations and initiatives to balance economic growth with environmental protection.

The Industrial Revolution left a lasting legacy in Wisconsin, shaping its economy, society, and landscape. The rise of manufacturing created job opportunities, fueled economic growth, and transformed Wisconsin into an industrial state. Urbanization and technological advancements led to changes in how people lived and worked and contributed to the development of infrastructure and institutions that still characterize the state.

To learn more about the effects of industrialization in Wisconsin, check out The History of Manufacturing in Eau Claire.


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Effects of the Industrial Revolution on North Carolina

Did you know API has six plants across the US? One of them is located in Fayetteville, North Carolina – a state that boasts a rich history in manufacturing, thanks, in part, to the long-lasting effects of the Industrial Revolution on the area.


The Industrial Revolution was a period of rapid growth and change in North Carolina’s history. It began in the late 18th century and lasted until the mid-19th century. This era saw the transformation of the state from an agrarian society into a modern, industrialized state.

Growth of New Industries

One of the most significant impacts of the Industrial Revolution in North Carolina was the growth of the textile industry. Before the 1800s, textiles were primarily produced in people’s homes using hand-operated equipment. But, with the creation of textile mills, manufacturers could turn raw cotton, one of the state’s staple crops, into clothing at a much higher rate. The state became a major center for textile production, shipping products throughout the country.

The state’s economy boomed during this time, and new industries such as tobacco farming, gold mining, and furniture manufacturing emerged. With industry growth came new opportunities for education and advancement, eventually establishing the state’s first public university in 1789: the University of North Carolina at Chapel Hill. New technical schools also opened to train workers on the up-and-coming in-demand skills.

Transportation of Goods

As new industries flourished, the need for more effective transportation for distributing goods grew. In 1818, North Carolina saw its first steamboat business set sail, followed soon after by numerous companies building and managing the ships. Over the next several decades, over 100 merchant steamboats passed through the state’s canals, employing hundreds of workers and carrying products to new consumer markets.

Railroads also began popping up throughout the state and became another common method of shipping goods. North Carolina’s first native railroad began construction in 1836, financially backed by the business interests of residents in each city. Spanning 161 miles from Wilmington to Weldon, the railroad was the longest in the world when it opened. Several more railroads opened in the following years, greatly expanding the reach of local merchants and reducing their transportation costs.

Challenges in Society

The Industrial Revolution was not without its drawbacks, however. As new industries grew, so did the population of the area. People from rural areas flocked to the cities to work in the new factories, leading to the growth of urban areas. This growth, unfortunately, brought new challenges, including sanitation concerns and a lack of adequate housing.

Another significant issue of the time was the exploitation of workers. Factory owners often paid low wages and provided poor working conditions, leading to strikes and labor unrest. Many workers (some of whom were children) were often employed in dangerous and grueling work, and many suffered injuries or health problems. This eventually led to the organization of worker’s rights advocacy groups and sparked a demand for increased regulation and safety in the workplace.

Despite its challenges, the Industrial Revolution profoundly impacted North Carolina’s history. It transformed the state from an agrarian society into a modern, industrialized state, laying the foundation for its current economy. The factories and industries established during this period continue to operate today, providing ample jobs and economic opportunities for North Carolinians.

For more history lessons, check out Effects of the Industrial Revolution in Wisconsin and The History of Manufacturing in Eau Claire.


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Seven New Uses for Old Tires

Do you know what to do with those old tires lying around your garage or yard? Instead of letting them go to waste, you can repurpose them for various functional and creative projects.


Old tires have endless potential for creative and sustainable repurposing. By finding new uses for them, you can help reduce waste while taking advantage of readily-available materials. Here are a few fun and practical ideas.

Tire Planters

Give your garden a unique and eco-friendly touch by turning old tires into planters. Simply paint the tires in vibrant colors, stack them, and fill them with soil to create a fun and eye-catching display for your flowers or vegetables. Tire planters are a great way to upcycle old tires and help reduce waste and promote greener gardening practices.

Playground Surfaces

Old tires can be shredded and processed into rubber mulch or crumb, which can then be used as a safe and resilient playground surface. This provides a soft and shock-absorbent surface that can help prevent injuries from falls, making them an excellent alternative to traditional playground surfaces like wood chips or gravel.

Home Gym Flooring

Consider using old tires as a durable and sustainable flooring option to set up a home gym. Cut the tires into strips or mats, and arrange them on your gym floor to create a resilient, slip-resistant surface for your workouts. Not only will you be repurposing old tires, but you’ll also be creating a functional and eco-friendly workout space.

Tire Furniture

Get creative and turn old tires into unique, stylish furniture for your home or outdoor space. The possibilities are endless, from ottomans and coffee tables to chairs and swings. With some imagination and DIY skills, you can transform old tires into functional and aesthetically pleasing furniture that adds a touch of eco-chic to your living spaces.

Tire Art

If you’re into arts and crafts, old tires can be a fantastic medium for creating unique and eye-catching sculptures or art installations. With their sturdy and flexible nature, tires can be cut, painted, and arranged in various ways to create stunning and sustainable art pieces. This can be a creative way to express your artistic talents, from garden sculptures to wall art.

Tire Swings

Who doesn’t love a classic tire swing? Turning old tires into swings is a timeless and fun way to repurpose them. Hang a tire swing from a sturdy tree branch in your backyard, and watch your kids (or even yourself!) enjoy hours of outdoor playtime. Tire swings are a simple yet effective way to give old tires a new lease on life and create cherished memories.

Construction Projects

In some construction projects, old tires can be a cost-effective and sustainable alternative to traditional materials. For example, tires can be filled with compacted soil and used for building retaining walls, erosion control, or even as a road base. This innovative use of old tires can help reduce the demand for new materials and minimize waste in construction projects.

We hope these DIY recycled tire projects helped inspire you to create something unique! To learn how rubber for new tires is created, check out Five Quick Facts About the Rubber Manufacturing Industry.


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Supporting Employee Mental Health in the Manufacturing Industry

May is Mental Health Awareness Month, and it is estimated that 20% of adults in the US experience mental illness, which can affect every aspect of their daily lives, including work. Especially in the manufacturing industry, where there tends to be a stigma surrounding such concerns, it is important for employers to provide their team members with adequate resources and support.


Manufacturing can be a demanding and challenging industry to work in, and supporting the mental health of employees is equally as essential as ensuring physical safety. According to a study by the Social Psychiatry and Psychiatric Epidemiology journal, employees who work in manufacturing are 36% more likely to experience mental health issues than the national average. Offering proper resources allows for a safer, healthier, and more positive working environment for all employees.

Impact of Mental Health on Employee Well-being and Productivity

When employees struggle with mental health issues, it can significantly impact their job performance, productivity, and happiness. Stress, anxiety, depression, and burnout can affect employees’ ability to concentrate, make decisions, and engage in their work effectively. This can lead to decreased productivity, absenteeism, and higher turnover rates.

Additionally, untreated mental health issues can result in physical symptoms such as headaches, fatigue, and sleep disturbances, which can further affect employees’ ability to perform their duties safely and efficiently. Therefore, addressing mental health in the workplace is crucial for ensuring the well-being and productivity of employees.

Benefits of Implementing Mental Health Initiatives in the Workplace

Implementing mental health initiatives in the workplace can benefit employees and the company. Here are a few areas that can be impacted positively through proactive measures:

  1. Improved Employee Well-being: Supporting employee mental health can improve their overall quality of life. When employees feel supported, they are more likely to seek help for mental health concerns and take steps toward self-care. This can reduce stress levels, improve mood, and increase job satisfaction.
  1. Increased Productivity and Performance: Employees who receive proper support are better equipped to focus, make decisions, and engage in their job responsibilities. This can lead to increased productivity, improved performance, and higher-quality work.
  1. Reduced Absenteeism and Turnover: Addressing mental health concerns in the workplace can help employees feel more comfortable and secure in their positions. When their mental health needs are adequately addressed, they are likelier to remain engaged and committed to their job.
  1. Enhanced Employee Engagement and Loyalty: Employees who feel supported and cared for by their employer are more likely to view the company favorably. Mental health initiatives can foster an ideal work culture where employees feel valued and appreciated, leading to increased organizational commitment.
  1. Positive Impact on Workplace Safety: Employees who struggle with mental health issues may be more prone to accidents or errors, posing risks to themselves and others. Companies can promote a safer working environment by helping to address mental health concerns.

Ways to Implement Mental Health Initiatives in the Manufacturing Industry

Employers can support employees by implementing programs that focus on mental health and well-being in various ways. These initiatives can help increase awareness of the importance of being mindful of mental health concerns and reduce stigma amongst coworkers.

  1. Employee Assistance Programs (EAPs): EAPs are confidential programs that provide employees access to professional counseling services for various mental health concerns, including stress, anxiety, depression, and more. EAPs can be a valuable resource for employees seeking help and support for their mental health needs, especially if they have limited access to these services outside of their job.
  1. Mental Health Education and Training: Providing employees with education and training on mental health topics can help raise awareness, reduce stigma, and provide them with tools and resources to manage their mental health effectively. This can include workshops, seminars, or online resources on topics such as stress management, emotional resilience, and work-life balance. These initiatives can equip employees with the knowledge and skills to better understand and manage any issues they may be dealing with.
  1. Flexible Working Arrangements: Offering alternative working arrangements, such as flexible hours or remote work options, can help reduce work-related stress and improve employee work-life balance. This can be particularly beneficial for employees dealing with mental health challenges and could benefit from more individually-tailored schedules or responsibilities.
  1. Supportive Work Environment: It is crucial to create a supportive work environment where employees feel comfortable discussing their mental health concerns without fear of stigma or discrimination. This can be achieved through regular communication, open-door policies, and the promotion of a culture of empathy and understanding. Employers can also provide resources and information on mental health services available to employees and actively encourage their use.
  1. Wellness Programs: Implementing wellness programs that promote physical and mental well-being, such as fitness programs, mindfulness sessions, or mental health awareness campaigns, can contribute to a positive experience at work and teach skills that can be used in their everyday lives.
  1. Managerial Training: Training managers on how to recognize and address mental health concerns in their team members can be highly beneficial for both the employees and their supervisors. This can include providing resources on how to have supportive conversations, offering accommodations, and creating a healthy work environment that fosters mental well-being.

At API, we are committed to prioritizing the mental health of our employees and creating a supportive and inclusive work culture that values their well-being. We encourage all manufacturing companies to prioritize mental health and implement initiatives that adequately support their employees, creating a healthier and happier workforce.

To learn more about manufacturing jobs, check out Top Seven Reasons to Work in Manufacturing and The Beauty Behind Blue-Collar Work.


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Safety Considerations in Manufacturing

If you visit our manufacturing facility, you will undoubtedly see a lot of brightly-colored personal protective equipment and signs to remind employees of proper operating policies and procedures. This is done to help maintain a safe environment for anyone who steps foot in the plant and avoid unnecessary incidents.


Safety is paramount in the manufacturing industry, as it can often be more physically dangerous than many other jobs. While it may seem like a lot of extra time and effort to follow proper safety procedures, reducing risks can help limit workplace accidents and serious bodily injuries.

Identify Potential Hazards

Identifying hazards is the first step in creating a safe work environment. In most manufacturing plants, many potentially dangerous elements exist, including machinery and equipment, chemicals, heat, noise, and ergonomic issues. Conducting thorough risk assessments to identify potential safety concerns is crucial. This involves evaluating each step of the process and identifying potential harm or injury sources. Once identified, appropriate measures should be implemented to mitigate or eliminate these hazards.

Provide Proper Equipment and Training

Implementing safety guards on machinery, providing proper personal protective equipment (PPE) such as gloves, goggles, and hearing protection, conducting regular equipment maintenance, and ensuring proper ventilation and exhaust systems are in place is the most effective way to reduce potential risks to employees. Proper training on the use of machinery, handling of chemicals, and other safety protocols should also be provided to all team members to ensure they are confident in their abilities to perform job tasks safely.

Design Tasks and Workspaces for Efficiency

Ergonomics is essential in planning manufacturing processes, as it involves designing workstations and job responsibilities to minimize strain on employees’ bodies. Typical in many factory and warehouse settings, tasks such as lifting heavy materials, repetitive motions, and prolonged standing or sitting strain employees’ bodies and may lead to musculoskeletal disorders or other injuries. Ensuring that workstations are ergonomically-designed, providing appropriate moving equipment, and teaching proper lifting techniques can help prevent accidents and promote physical safety.

Maintain a Clean and Organized Environment

Ensuring employees maintain clean and organized workstations is crucial for preventing trips, slips, and falls. You can help avoid accidental injuries by encouraging team members to store materials properly, clear walkways, and promptly address spills or other hazards. Employees should also be extra mindful when working with flammable chemicals and materials and understand how to handle and dispose of them to avoid fires properly.

Prepare for Emergencies

In addition to optimizing everyday tasks, it is also essential to be adequately prepared for emergencies. This includes having clear procedures for responding to fires, chemical spills, injuries, and other unanticipated situations. Regularly conducting drills and proactively training employees on emergency response procedures can help ensure that everyone knows what they should do if various circumstances arise. Having easily-accessible emergency exits, fire extinguishers, first aid kits, and other safety equipment readily available throughout the facility is also essential.

Encourage Employee Involvement and Communication

Effectively creating a culture that promotes safety also involves engaging employees and promoting open communication. Team members should be encouraged to report any concerns, near-misses, or incidents they observe in the workplace. Regular meetings, training sessions, and reminders can reinforce proper practices and keep safety in mind for all employees. Additionally, involving employees in developing and reviewing safety policies and procedures can promote a sense of ownership and commitment to mitigating potentially dangerous situations in the workplace.

At API, the safety of our employees is our top priority. The rubber manufacturing processes can be complex and involve various risks, so it is essential to have robust safety measures in place to protect our workforce. We are proud to provide extensive training and proper equipment to ensure our team members have a safe and comfortable working environment to create our superb products.

To learn more about manufacturing jobs, check out Top Seven Reasons to Work in Manufacturing and The Beauty Behind Blue-Collar Work.


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Top Seven Reasons to Work in Manufacturing

Here at American Phoenix, we feel an immense sense of pride for the work that is accomplished in our plants each day. We believe that manufacturing jobs are excellent opportunities to gain unique skills and knowledge about things that benefit your local economy and society as a whole. Check out this list of intriguing benefits that come along with working in the manufacturing industry.

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“Performing manual labor with your hands is one of the most incredibly satisfying and positive things you can do.” 

Nick Offerman

Manufacturing careers typically offer continued opportunities for growth and development in constantly innovating sectors. They also often provide incredible benefits for those who perform them. Individuals who work in the industry consistently help support the economy as well as their local communities.

Here are some of our favorite reasons why we think manufacturing jobs are the best.

Supporting the Economy

According to a Deloitte study, approximately eighty percent of Americans believe that the manufacturing industry is critical to maintaining the country’s “economic prosperity, the standard of living, and national security.” These types of companies often provide the highest number of jobs and produce essential goods, encouraging the circulation of capital.

Gaining Niche Knowledge

Working in a manufacturing plant provides you with the opportunity to get an inside look into industries that others may not know much about. For example, staff members at API have a unique knowledge base related to rubber production and the creation of tires that most people use but are likely unfamiliar with how they are made.

Growing Your Career

While most individuals begin their manufacturing careers as rookies in the field, these types of jobs often provide excellent opportunities for growth. Many companies prefer to promote from within, which means that you would likely be able to advance into higher roles and learn more about specific departments or positions you are interested in.

Meeting Diverse Individuals

Another beauty of manufacturing jobs is that they are often an open opportunity for individuals from a variety of backgrounds. You may become friends with a coworker that shares similar interests as you or connect with someone interesting with who you may otherwise never have crossed paths.

Producing Essential Goods

Without the individuals who work in manufacturing plants, we would not have all of the goods we use each day. These types of laborers can often feel a rewarding sense of pride knowing that they help to make various essentials that are used by the majority of people in their community.

Seeing Tangible Results

In a manufacturing job, you are actively participating in the creation of products and materials each day. Because of this, it is often encouraging to be able to actually see the work that has been done and have a physical representation of your labor over time.

Keeping Yourself Active

Much of the work performed in these types of positions involve manual labor. Instead of sitting stationary at a desk all day, you are able to keep your body moving to help you stay physically fit and healthy.

At American Phoenix, Inc. we greatly appreciate the hard work and dedication our team puts forth each day to keep our plants running. If trying out a manufacturing job sounds like it could be the right fit for you, check out our careers page for current open opportunities.


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The Beauty Behind Blue-Collar Work

While blue-collar jobs may not always seem the most glamorous, they are the basis of what keeps life as we know it running each day. Check out this article to read about why working as a manual laborer can be an incredibly advantageous career path for dedicated individuals.

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People with dirty jobs are happier than you think. As a group, they are the happiest people I know… These are balanced people who do unthinkable work. They have this amazing sort of symmetry to their life.” – Mike Rowe, Host of Discovery’s “Dirty Jobs”

While the thought of performing manual labor each day does not always appeal to everyone, blue-collar jobs provide excellent benefits to those who do them. This specific group of workers helps to keep our society running, leading them to feel a unique sense of pride and fulfillment while enhancing their mental and physical health. Could this type of work be a good fit for you?

Learning to Become a Pro

One advantage to blue-collar jobs is that learning a trade is often less expensive and time-consuming than getting an advanced degree. This benefit allows workers to quickly get started with their profession, earn an income and develop their unique skills.

In many industries, tradespeople can learn as they go while on the job and receive training directly from experienced professionals. Getting hands-on experience from the beginning often gives individuals a deeper understanding and appreciation of the process.

As a tradesperson continues in their position, they tend to keep learning and enhancing their skills. This may lead them to be able to take on larger, more complicated projects that are of interest to them. With time, they will become increasingly more capable and confident in their abilities and eventually be able to pass on their knowledge to others.

Solving Everyday Problems

Most blue-collar jobs stem from everyday needs within our society. Construction workers building homes and businesses. Electricians and plumbers fixing our appliances. The employees at American Phoenix help forge the rubber that creates the tires that keep our vehicles moving. The importance of these individuals’ trade is built right into the critical infrastructure of our society.

Because of the nature of these jobs, there will always be a need for someone to do them. Manual laborers in these types of positions are essential to sustain life as we know it each day. This means that they can typically feel high confidence about their job security as an essential worker.

Similarly, individuals who perform blue-collar work can feel significantly prideful about what they do because of the impact it has. In these types of jobs, it is often easy to physically see the work that has been accomplished each day and know that each moment spent on the job helped to complete a task crucial to daily life functions.

Strengthening Mental and Physical Health

There are also added health benefits that blue-collar jobs provide for those who perform them. When completing hands-on tasks, laborers often spend a lot of time moving around and getting functional exercise in the process. This can help to enhance physical strength and endurance.

Additionally, many manual laborers report lower levels of stress and anxiety than office jobs. This is an incredible benefit because it helps to reduce the chances of mental burnout that sometimes result from working in white-collar positions.

Blue-collar workers also tend to have a higher degree of job satisfaction. Because they can recognize their work as meaningful and often see results right away, they are likely to feel more fulfilled in their day-to-day lives.

Here at American Phoenix, Inc., we have an immense sense of pride in the quality work we do every day. If you are interested in a fulfilling position where you are able to consistently learn and grow, check out our current job opportunities.

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History of Manufacturing in Eau Claire

While API is currently one of the largest employers in Eau Claire and custom rubber mixing plants in America, the area has a long history of manufacturing spanning over a century before its founding. Check out this article to learn more about what products and companies came first.


According to the City of Eau Claire Economic Development Division, “Manufacturing employs about 10,000 people in Eau Claire and the sector contains some of the area’s largest employers.

American Phoenix, Inc. is proud to be one such employer that strives to honor the history of Eau Claire manufacturing in the work we do each day. To do this, we’ve taken a look back at how the area’s major industries evolved over time.

Sawdust City

In the second half of the 19th century, settlers arrived in the Eau Claire, Wisconsin area and started working in local sawmills as the lumber industry began to boom. The first mill was erected in 1846 and, after being destroyed by a flood and subsequently rebuilt, eventually became the host of Eau Claire Lumber company.

By 1890 there were more than 75 sawmills and factories in operation in the area, leading it to become the largest lumber-producing center in the world. This earned Eau Claire the nickname “Sawdust City”, which remained until the early 20th century when the lumber industry began to decrease.

The Rise of Rubber

As lumber production declined, the rubber industry started to gain traction. In 1916, Raymond Gillette founded Gillette Safety Tire Company in Eau Claire, which became a major manufacturer of automobile and bicycle tires alongside other rubber products. The company soon became the largest industrial employer in the city and one of the world’s leading producers of automobile tires.

A series of acquisitions took place in the following years, and the plant eventually became Uniroyal, Inc. (formerly U.S. Rubber) for approximately fifty years. It was then bought by Michelin in 1990, only to shut down just two years later and subsequently be purchased and renamed Banbury Place. Then, in 1992, American Phoenix, Inc. was founded, taking over a large manufacturing section of the property as well as the area’s tire production. Currently, the Eau Claire branch of API is one of the largest custom rubber mixing plants in America.

Diversifying Production

Today, Eau Claire hosts numerous other types of manufacturing companies such as Silver Spring Foods, the world’s largest grower and producer of horseradish; Nestle USA, which locally produces infant formula and a variety of nutritional products; Lippert, which manufactures and engineers highly-quality components for the RV, marine and automotive industries; Phillips Medisize, a medical device development company; Veritas Steel, a leading bridge fabricator.

Due to its well-diversified economy and growing population, it is likely that Eau Claire will continue to be a hotspot for a variety of manufacturers as demand in certain industries increases. Currently, 20% of businesses in the area are part of the manufacturing industry cluster.

If you’d like to be part of the manufacturing history of Eau Claire, visit our careers page to see our available opportunities.


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API Employee Spotlight: Josh J.

Josh has been on the team here at API for over five years so far. He credits this to a variety of factors, including a fascination with the rubber-making process, a variety of coworker personalities, and the pride that comes with taking on the challenge of working in the industry.


We sat down with a few of our outstanding employees at American Phoenix, Inc. to talk to them about their experiences here. In this edition we hear from Josh, an Inventory Control Specialist whose fascination with the rubber-making process has encouraged him to stay on our team for over five years so far.

New Challenges Everyday

Josh knows that working in the rubber industry is a unique job, and that’s what he likes about it. “I learn something new everyday. I like the challenges… It takes a certain person to be able to do [the work that we do].” The equipment utilized in the plant is not something most people have exposure to, and it takes a motivated individual to be able to take on the task. If you’re willing to keep learning about the rubber-making process, you’ll be able to get an in-depth knowledge about where the product comes from and where it goes.

A Job for Everybody

One of Josh’s favorite parts about working at API is the variety of personalities of all the individuals within the company. He says that you often get to know people who are different from those you might usually interact with. And, “what’s great about this place [is that] there’s a job for every type of personality here.” Whether you pride yourself on your strength, technical knowledge, or independence, you’re likely to find a position that caters to your individual skills.

Rubber-Maker Pride

When it comes to the type of work that is performed at API, Josh believes that they can feel good about it. Sometimes the work can be hard, the machines intimidating, the environment less-than-sparkling-clean, and the industry and processes a challenge to learn, but you get out what you put into it. When a great-quality product is sent through the door it is considered a job-well-done. He says that “there’s a pride here at American Phoenix… I think all the workers here feel that pride.”

Josh’s final piece of advice to someone who wants to be successful at API: “Ask a lot of questions and really pay attention to your surroundings… If you work really hard you’re gonna get rewarded.”

If a position at American Phoenix, Inc. sounds like the right fit for you, visit our careers page to see how you can join our team today.


To learn more about rubber-making and the pride that comes with working in the industry, check out our blog.

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API Employee Spotlight: Fawnna

Fawnna has been a dedicated team member here at API for over eight years. She loves the people she works with, the judgement-free environment, and the rewards she sees from each day’s hard work.


We sat down with a few of our outstanding employees at American Phoenix, Inc. to talk to them about their experiences here. In this edition, we hear from Fawnna, a Control Room Operator whose love for the people on her team at API has kept her going for over eight years.

Love the People

If there’s one thing that tops Fawnna’s list of why she keeps coming back to work at API each day, it’s the people. She cannot sing enough praises about the meaningful connections employees build with each other to provide support. “I love the people I work with. The management [is] easy to communicate with, and the people are just great.” Fawnna even inspired her brother, Josh, and nephew, Alex, to join the team and now gets to work alongside some of her family.

No Judgement Zone

Because the people she works with are so wonderful, Fawnna feels very comfortable coming to work each day and being able to be herself. From management down, she knows that she can talk about anything without judgement. She credits her position at API with helping her to continue growing in both her personal and professional life. “This place helped me build up from the bottom… I could come [in] without having any judgement or [being] looked down upon.”

Making it Right

Fawnna believes strongly in the value of hard work and is committed to putting her best foot forward in what she does each day. “I like competition and I want it to be right. So I work at making it that way.” She is a big proponent of following paths that will lead you towards your goals and is confident that API has helped her with that along the way. These ideas are often shared with her brother and nephew, who she encourages to constantly continue learning and growing.

Fawnna’s final piece of advice to someone who wants to be successful at API: “It’s easy. Show up, work hard, and just be yourself.”

If a position at American Phoenix, Inc. sounds like the right fit for you, visit our careers page to see how you can join our team today.


To learn more about rubber-making and the pride that comes with working in the industry, check out our blog.